In 1987, Booker Noe, Jim Beam’s Grandson and Master Distiller, introduced his own signature bourbon, Booker's True Barrel Bourbon. Inspired by a 200-year-old tradition of sipping whiskey straight-from-the-barrel, Booker's Bourbon was created as the ultimate holiday gift for Booker's special friends. It was so well received that Booker decided to make this formerly private stock available to bourbon lovers.